Draeger Unveils New Corporate Design – Breathe: Inspired by Life, Made for Life

: 23-Jun-2023     : Draeger     Source : Draeger

Draeger, a global leader in medical devices and safety technology, is proud to unveil its new corporate design with the introduction of the “Breathe” concept. This relaunch, focused on digital applications, offers creative freedom and adaptability to meet the diverse challenges of customers, markets, and business areas.

With over a century of expertise in developing life-saving solutions, Draeger continuously strives to push boundaries and pioneer advancements in medical and safety technology. The new corporate design reflects this pioneering spirit and positions Draeger as a forward-thinking industry leader, marking an exciting chapter in Draeger’s legacy of innovation and dedication to saving and improving lives.
The new design showcases Dräger’s vision through emotionally compelling messages and authentic imagery. By amplifying the human element, the design captures the essence of the transformative impact Dräger’s technologies have on improving lives. It conveys a profound sense of empathy and purpose, resonating with stakeholders on a deep level.

“We are delighted to introduce our new corporate design, representing a significant step forward in our journey as a global leader in medical device and safety technology. At Draeger, our focus has always been on improving and saving lives through our technological advancements and our new corporate design echoes our commitment to excellence, Innovation, and the transformative power of ‘Life’ as the driving force behind technology,” We believe it will resonate strongly with our stakeholders and further strengthen our brand presence. As we forge ahead, we are energized by the progress we have made and remain committed to shaping a healthier, safer, and more sustainable future for all”, said Shalin K Patel, Managing Director, Draeger India Group.

The optimized design, meticulously crafted for digital applications, ensures a seamless and immersive user experience. It provides a captivating platform to engage with Dräger’s products, solutions, and brand story effortlessly.
Dräger’s new corporate design will be implemented across all touchpoints, instilling a sense of unity and consistency. From digital platforms to marketing materials, product packaging, and communication channels, the design will amplify Dräger’s brand identity and solidify their position as pioneers in the medical and safety technology sector.

For more information about Dräger’s innovative portfolio of medical and safety technology solutions and their new corporate design, please visit https://www.draeger.com/en_in/Home

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