According to numerous studies & reports, more than 1.9 billion adults are overweight and 650 million are obese globally. In India, over 135 million people are affected by obesity. Obesity presents many medical and financial challenges for the individual, society and government. The problem of obesity can be solved by creating public awareness about obesity […]

Obesity is no longer a rich person disease. It has become the root of most lifestyle disease and has started to affect the children too. To give an overview regarding the burden and what it holds for us in future. By the next decade, around 250 million of younger generation are likely to get heavier. […]

Mumbai, July 08, 2019: Aditya Birla Wellness Private Limited (ABWPL), a unique digitally enabled wellness and rewards program from Aditya Birla Capital Ltd (ABCL) is pleased to announce its partnership with Fitternity, one of the largest and fastest growing preventive healthcare company in the country This partnership will enable ABWPL to strengthen their product offering by providing […]

New study shows dietary self-monitoring takes less than 15 minutes a day If you want lose weight, research shows, the single best predictor of success is monitoring and recording calorie and fat intake throughout the day — to “write it when you bite it.” But dietary self-monitoring is widely viewed as so unpleasant and time-consuming, […]